DORSAL® AND FSC® ITALY
Dorsal helps consumers to take care of forests for future generations while they sleep.
The Italian bed manufacturer used its FSC certification as an integral part of its communication about a new product range.
A NEW RANGE OF PRODUCTS
After gaining its Chain of Custody certification, the Venetian company launched 'Forest', a range of bed bases made entirely from FSC-certified materials (FSC 100% wood).
THE PROMOTIONAL CAMPAIGN
FSC Italy and Dorsal developed a display to be placed directly on the beds without altering the in-store product aesthetics. The efficient caption made it clear for consumers that buying these products helped taking care of our forests.
These displays have been sent to 400 shops all over Italy and are a convenient item to showcase the responsible side of the products in a purchase context.
This in-store setup was also backed by digital materials and content highlighting Dorsal's FSC certification throughout the year.
AND THE LIFE
OF OUR FORESTS”
THE DIGITAL SETUP
THE DIGITAL SETUP
In addition to the in-store display, Dorsal combined its various digital channels to highlight the collaboration with FSC. The working relationship between Dorsal and FSC Italy resulted in an efficient digital setup for social media.
Click on the images to reach the content.
A Facebook post to announce the new product range, highlighting Dorsal's FSC certification.
A CSR WORKSHOP
FSC Italy tailored a workshop for Dorsal's product launch event to explain the certification process and to tell more about the positive impacts on the company. This exchange was the perfect occasion for the Dorsal team to open the discussion about corporate social responsibility and to place sustainability as an integral part of the product.
"FSC CERTIFICATION IS A WARRANTY OF TRANSPARENCY"
Campaign creation: Dorsal + FSC Italy
Photo credits and Copyright: © Dorsal / FSC Italy / Forest Stewardship Council® (FSC) International
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