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DORSAL® AND FSC® ITALY

Dorsal helps consumers to take care of forests for future generations while they sleep.
The Italian bed manufacturer used its FSC certification as an integral part of its communication about a new product range.



A NEW RANGE OF PRODUCTS

After gaining its Chain of Custody certification, the Venetian company launched 'Forest', a range of bed bases made entirely from FSC-certified materials (FSC 100% wood).

 

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THE PROMOTIONAL CAMPAIGN

FSC Italy and Dorsal developed a display to be placed directly on the beds without altering the in-store product aesthetics. The efficient caption made it clear for consumers that buying these products helped taking care of our forests.

These displays have been sent to 400 shops all over Italy and are a convenient item to showcase the responsible side of the products in a purchase context. 

This in-store setup was also backed by digital materials and content highlighting Dorsal's FSC certification throughout the year.

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“DESIGNED FOR
YOUR LIFE,
AND THE LIFE
OF OUR FORESTS”

THE DIGITAL SETUP

 

 

THE DIGITAL SETUP

In addition to the in-store display, Dorsal combined its various digital channels to highlight the collaboration with FSC. The working relationship between Dorsal and FSC Italy resulted in an efficient digital setup for social media.

Click on the images to reach the content.

FACEBOOK

A Facebook post to announce the new product range, highlighting Dorsal's FSC certification.

TWITTER

A campaign on Twitter featuring FSC-certified product pictures to explain the importance of certification.

INSTAGRAM

An Instagram post from the workshop, and others throughout the year, to celebrate the collaboration.

TUMBLR

An interview with Alexia Schrott, FSC Italy's Marketing Manager on Dorsal's blog.

A CSR WORKSHOP

FSC Italy tailored a workshop for Dorsal's product launch event to explain the certification process and to tell more about the positive impacts on the company. This exchange was the perfect occasion for the Dorsal team to open the discussion about corporate social responsibility and to place sustainability as an integral part of the product. 

"FSC CERTIFICATION IS A WARRANTY OF TRANSPARENCY"

Lucia Moretti

Owner, Dorsal

 

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Campaign creation: Dorsal + FSC Italy

Photo credits and Copyright: © Dorsal / FSC Italy / Forest Stewardship Council® (FSC) International

Charles-de-Gaulle-Str. 5, 53113 Bonn, Germany T +49 (0) 228 367 66-0
F +49 (0) 228 367 66-30

Case development: Marketing FSC International

Contact us: marketing@fsc.org

Copyright © 2016 FSC G.D. All rights reserved. FSC® F000100.

 

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